One music magazine that doesn’t look to be in a state of near collapse (seen the latest issue of Paste? like my last date, thin and dull), death + taxes have introduced a new concept for the music magazine. The newest issue, featuring Jay Reatard on the cover, features this new technology, and one wonders if this is the wave of the future, or just a spitting breeze. Don’t get me wrong, I love this magazine, it’s one of current favs. I especially appreciate the fact that the fashion industry isn’t slut-ted out all over the musicians throughout the pages. I like to see Jay Reatard wearing what Jay Reatard likes to wear, not Jay Reatard wearing shirt by Rag & Bone, underwear by Hanes. I’m sure that’s a cool bonus for the musicians. That jacket sure does look familiar Brian…ahhh.

So here how this new technology works:

1. There are three red icons to look for on the pages of the magazine. A camera, a video camera, and a set of headphones.

2. Notice the icon on the page, grab your phone.

3. Snap a pic of the entire page.

4. Send the pic to Mobot at 66268 or dt@mobot.com

5. Get some stuff!

So, I did this with a page from the Jay Reatard article and I received a photo of Jay in my email box (text photo wouldn’t send?) with these instructions: Tap/Click image to see Jay Reatard

go ahead, do it. See what happens

This entry was posted on Tuesday, October 27th, 2009 at 10:33 am and is filed under Interesting Reads, tech news.