One music magazine that doesn’t look to be in a state of near collapse (seen the latest issue of Paste? like my last date, thin and dull), death + taxes have introduced a new concept for the music magazine. The newest issue, featuring Jay Reatard on the cover, features this new technology, and one wonders if this is the wave of the future, or just a spitting breeze. Don’t get me wrong, I love this magazine, it’s one of current favs. I especially appreciate the fact that the fashion industry isn’t slut-ted out all over the musicians throughout the pages. I like to see Jay Reatard wearing what Jay Reatard likes to wear, not Jay Reatard wearing shirt by Rag & Bone, underwear by Hanes. I’m sure that’s a cool bonus for the musicians. That jacket sure does look familiar Brian…ahhh.

So here how this new technology works:

1. There are three red icons to look for on the pages of the magazine. A camera, a video camera, and a set of headphones.

2. Notice the icon on the page, grab your phone.

3. Snap a pic of the entire page.

4. Send the pic to Mobot at 66268 or dt@mobot.com

5. Get some stuff!

So, I did this with a page from the Jay Reatard article and I received a photo of Jay in my email box (text photo wouldn’t send?) with these instructions: Tap/Click image to see Jay Reatard

go ahead, do it. See what happens

Tipped off by hypebot.com, the full story can be found over @ Wired.com. Showdown Productions in Dayton, OH put this together for BJSR’s track “Play”.

Have fun!

Thanks to Daily Swarm for this one.

The Hype-Machine is a great website that allows you to find all the mp3s that you love, on all of the thousands of blog-sites that post mp3s for your listening pleasure. The new Hype-Machine needs to be fed apparently and won’t show it’s face until it is satisfied with 10,000 strong proving their loyalty to the machine. Log on to the new Hype-Machine page and help get it back to it’s lovable old self. Last I checked it was about 6,000 + viewers away from it’s goal.

By the way. Have you downloaded In Rainbows yet? Here’s is one reason to do so.

Mp3>>Radiohead ‘Jigsaw Falling Into Place’

So….you read blog sites, probably music blog sites, and you probably listen to a lot of music, if I’m not mistaken. That’s why most of us are here where we are right now, cruising the music blog scene. MXPlay is a new add-on for Firefox and IE that brings your blog/website/music experience to a whole new level in many different ways. I haven’t spent a lot of time with the tool, but what I have seen and heard about its potential is extremely intriguing. To begin with, if you read music blog sites and go to these sites for music, this little tool will auto detect any mp3s on the site that you are browsing and load them into a player that you can control. It not only plays the songs, but allows you to make adjustments to enhance the listening experience with some really cool control features like reverb, speaker placement, spatial expansion, etc. There are many more features I have yet to experience, and more on the way with a newer version that will include instant messaging. Browse, listen, mash, and message all at the same time! If that isn’t multi-tasking, then I don’t know what is.

Check out the site for more details and start your MXPlay experience now.

Listen in 3D audio

Listen to music from the web or from iTunes in a rich, immersive experience.

Browse the Web and Find Music

MXPLAY Web auto-detects MP3s available on web pages. Double click on the music to listen in 3D audio.

Listen to Music From Other Users

Play music that your friends and other MPXLAY users are listening to. See where they find music on the web.

Create Music Video Mashups

Mashup music with videos from YouTube and share with friends.